We, TROVANT, S.A. de C.V., a corporation with variable capital, incorporated under the laws of Mexico, with registered office at Av Lic Benito Juarez 10, b 6-c, of. K, San Mateo Cuautepec, Tultitlan, Mexico (“Kivi Ads”), are committed to protecting the privacy of our customers and interested parties, and we take our data protection responsibilities with the utmost seriousness.
1. What are cookies
Cookies are a feature of web browser software that allow web servers to recognise the computer or device used to access a website. A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. What are the different types of cookies? A cookie can be classified by its lifespan and the domain to which it belongs.
By lifespan, a cookie is either a:
- session cookie which is erased when the user closes the browser; or
- persistent cookie which is saved to the hard drive and remains on the user’s computer/device for a pre-defined period of time.
As for the domain to which it belongs, cookies are either:
- first-party cookies which are set by the web server of the visited page and share the same domain (i.e. set by us); or
- third-party cookies stored by a different domain to the visited page’s domain.
2. What cookies do we use
They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it, as well as dates and times they visit. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
These cookies record your visit to our website, the pages you have visited and the links you have followed, as well as time spent on our website, and the websites visited just before and just after our website. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Pixel tags (which are also called clear GIFs, web beacons, or pixels) are small pieces of code that can be embedded on websites and emails. Pixels tags may be used to learn how you interact with our website pages and emails, and this information helps us, and our partners provide you with a more tailored experience.
A device identifier is a unique label can be used to identify a mobile device. Device identifiers may be used to track, analyze and improve the performance of the website and ads delivered.
Third party services
We may allow others to provide analytics services on our behalf. In addition to the uses of cookies described above, these entities may use other methods, such as the technologies described below, to collect information about your use of our website and other websites and online services.
We may also use other services, such as Google Analytics (described below) or other third-party cookies, to assist with analyzing performance on our website.
3. What data is collected and why do we do it?
- the date and time you access our website
- the internet address linking to our website
- pages visited
- time spent on each page of our website
- links clicked and conversion information
- mobile network information
- type of operating system used
- the IP and logical address of the server you are using (but the last digits are anonymised so we cannot identify you)
- the top-level domain name from which you access the internet (for example .ie, .com, etc.)
We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive. The information also helps us to understand which parts of our website is most popular and generally to assess user behaviour and characteristics to measure interest in and use of the various areas of our website. This then allows us to improve our website and the way we market our business.
This information may also be used to help us to improve, administer and diagnose problems with our server and website, helps us monitor traffic on our website so that we can manage capacity and efficiency.
- remember you and your actions while navigating between pages
- ensure the security of the website
- monitor and improve the performance of servers hosting the site
- distinguish users and sessions
- improve the speed of the site when you access content repeatedly
- determine new sessions and visits
- show the traffic source or campaign that explains how you may have reached our website;
- allow us to store any customization preferences where our website allows this.
4. What if you do not agree to us monitoring your use of our website (even if we do not collect your personal data)?
Enabling these cookies is not strictly necessary for our website to work but it will provide you with a better browsing experience. You can delete or block the cookies we set, however, some features of this website may not work as intended.
Advertisers and business partners that you access on or through our website may also send you cookies. We do not control any cookies outside of our website.
If you have any further questions regarding disabling cookies you should consult with your preferred browser’s provider or manufacturer.
In order to implement your objection, it may be necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out. It is important to note, that for technical reasons, the opt-out cookie will only affect the browser from which you actively object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.
To opt out of being tracked by Google Analytics across all websites, Google have developed the Google Analytics opt-out browser add-on. If you would like to opt out of Google Analytics, you have the option of downloading and installing this browser add-on which can be found under the link: http://tools.google.com/dlpage/gaoptout.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.