In-stream video ads
Available across all platforms and integrate into streamed content while it’s being watched.
Video ads are usually 15-30 seconds long, and can be either pre-roll, mid-roll or post-roll. Usually unskippable and cannot be removed by the viewer.
Interactive video ads
Allows audiences to engage directly with video advertising, with a call-to-action in the form of a QR, coupon code, or other form of interactive capability.
Encourage users to take action using their remote or mobile device providing additional engagement data such as ad clicks. Not available across all platforms.
Display video ads
Shown on the homescreen of the CTV platform, or as an overlay while the content of choice is being streamed.
They are usually smaller in size but reach a wider audience when displayed directly on the platform, as they’re shown to all users.